Food Marketing (2004) Ltd is the only Public Relations and Advertising company in New Zealand specializing in food manufacturing and retailing. Our team works with small to multi-national food companies providing specialist services across both retail and foodservice sectors.
Listening and focusing on the needs of the food industry for the last seven years has given us strong insights on what is required to successfully market food products, build vigorous successful brands and quantifiably improve company profitability. Please read client testimonials for client comments on results and outcomes.
Food Marketing Ltd uses a potent blend of public relations and traditional advertising placement to achieve outstanding sales growth, build brands and increase shareholder value. Following our recommendations most of our clients achieve annual sales growth of 20% to 50+% (verbal references are available on request)
Food Marketing Ltd has built a strong reputation with food manufacturers and the NZ media for an innovative, creative approach, and introducing them and their readers to some of New Zealand’s most interesting foods and food companies. Our contact lists within the food and consumer media are updated weekly. Food Marketing Ltd would have the most powerful, comprehensive and accurate contact list in the country of food writers, features editors, website editors and business journalists working within the food sector.
Our team is in weekly contact with features editors of every daily newspaper nationwide, including the largest consumer magazines, high traffic food and consumer websites and respected business journalists across all media. These contacts are an invaluable resource when it comes to getting ‘your stories told, your news to the consumer’ building your brands and sales.
Food Marketing is accredited to book advertising in most print, radio and web media. We use an accredited advertising agency for research and television. Recently New Zealand’s largest advertising agencies have reluctantly included a Public Relations arm, as clients demand it. Clever business people know editorial is indispensable and often the most cost efficient communications tool. Food Marketing Ltd has turned this new agency model on its head. We are a Communications company first, with a complementary advertising arm. From our experience, and customer feedback the most effective marketing strategies use a powerful, synergistic combination of both.
If you have sales, marketing or communications goals, or want to build the value of your company for eventual sale, our team would love to talk to you.
